Description
Title: | Test Bank Advertising and Promotion; An Integrated Marketing Communications Perspective |
Author(s): | George E. Belch; Michael A. Belch |
Edition: | 11 |
Year: | 2018 |
ISBN-13: | 9781259548147 (978-1-259-54814-7) |
ISBN-10: | 1259548147 (1-259-54814-7) |
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